VATA Brasil™ is excited to announce, the renowned Canadian choreographer
Clarence Ford today has agreed to join forces with VATA Brasil’s show Producer Cathy Gravett and create the runway show to showcase VATA Brasil’s Spring 2010 Collection at the 21st edition of LG Fashion Week, October 19th-24th in Toronto. “This guarantees fun, excitement, authenticity, and innovation. Not to mention an
energetic, unique performance” says Cathy.
“For me, it's about this fusion of choreography evolving into its own language. That provokes emotions, shows power and gives our audiences excitement!" – Clarence Ford Clarence Ford is a prolific dancer, choreographer, teacher and film director from Toronto whose creations have been seen and enjoyed throughout Canada, the US and the rest of the world. He loves to collaborate with other artists and has worked alongside the legendary James Brown and stylized music videos for Robbie Williams and Barenaked Ladies to mention just a few.
When he was five Clarence dreamed of becoming a pro hockey player. In High School he competed in track and field, breaking the Canadian Interscholastic record for the 100 meters, which attracted many athletic scholarships from the US. At the age of 17 he discovered dance and his career took off when he became a member of Soul Express, a troupe that undertook several cross-Canada tours, appeared on award shows and TV shows including their own special on CBC Television.
From a stylistic point of view Clarence Ford is an innovator. He was one of the first choreographers in North America to incorporate street and hip hop choreography in Olympic figure skating and synchronized swimming. His work was so sensational that two Olympic skaters won gold medals with his choreography.
Clarence has choreographed several figure skating specials such as Stars on Ice, and prize-winning routines for international skating stars including Kurt Browning, Scott Hamilton, Victor Kraatz and Shae-Lynn Bourne. He has also worked on Canadian
award shows such as the Junos, the Genies and the Geminis.
His work in film has taken him to Los Angeles, the West Indies and all over Europe, and includes choreography for such major studios as DreamWorks, Universal and Miramax. The feature films he has worked on include The Ladies Man, starring Will Ferrell, Tuxedo with Jackie Chan and Jennifer Love Hewitt, and Undercover Brother with Eddie Griffin and Billy Dee Williams.
He has also choreographed around 40 television commercials, produced, directed and choreographed fashion shows and numerous special events such as the Reebok fashion show for Fashion Television. He has also produced, directed and choreographed concerts for Arrested Development, Soul Decision and Sugar Jones.
Clarence Ford also worked with Cirque du Soleil in 1997, when Debra Brown invited him to take part in the studio workshops and contribute some of his choreographies for the Cirque show La Nouba. He followed that by joining the general training program at Cirque's International Headquarters in Montreal. Clarence Ford was born in Toronto in 1956.
“This partnership is a sign that top quality professionals such as Clarence Ford recognize the quality and professionalism of the VATA Brasil brand” says Daniel Langevin, C.O.O. of VATA Enterprises Inc. He continued to say “this announcement has also so impressed the LG Fashion Week Jury, they have announced that Ananda Gomes and her designs for VATA Brasil will now hit the main stage runway as the opening show of the week at 2:00pm on October 20th, 2009.”
VATA Brasil was founded by Brasilian competitive free divers Mario Gomes and Ananda Escudero Gomes. With their head office in Vancouver and manufactured in Rio de Janeiro, part owner, retail and marketing veteran Daniel Langevin is developing retail and wholesale markets across North America, Mexico, Europe, the Middle East, the Caribbean, Korea, Japan, Taiwan, India and Australia.
For more information on LG Fashion Week, visit www.lgfashionweek.ca
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